Everything you need to grow all in one place

Grō brings your people, follow-up, marketing, training, resources and business systems together in one connected platform—built specifically for growing a dōTERRA business.

Start where you are. Upgrade when you’re ready to grow.

Start Free

No Complicated Tech Stack.
No Paying For Tools You Aren’t Ready For.

Start where you are. Upgrade when you're ready to grow.

free

$0/mo

Your Foundation.Learn. Connect. Get Supported.

  • Grō AI Guide
  • Communities (Global)
  • Courses + Training
  • Resources
  • Grō Market Access

core

$9/mo

Run Your Business.Organize your people. Follow-Up Strong.

  • Everything in Free
  • Contact Manager (CRM)
  • Business Dashboard
  • Follow-Up Tracking
  • 1:1 Email + Text In App

*Optional personal texting / email set up & fees

plus

$47/mo

Grow Your Business.Marketing, scheduling, goals & funnels.

  • Everything in Core
  • Broadcast Text + Email
  • AI-Powered Marketing Suite
  • Goals + Task Tracking
  • Online Scheduling
  • Ready-to-Use Funnels

pro

$97/mo

Customize + ScaleBuild 100% your way every day.

  • Everything in Plus
  • Personal Website
  • Private Groups + Courses
  • Advanced Automations
  • Custom Funnels
  • Advanced AI Tools

Not Sure Where to Start?

Find the plan that fits your goals today and sets you up for success tomorrow.

I want AI, training, resources & community.

Choose Free

I’m actively building & want marketing tools.

Choose Plus

I want to customize & scale my business.

Choose Pro

Compare All Features

See exactly what’s included in each plan.

Swipe to compare plans

Compare Features by Category

AI, Training + Community
AI, Training + Community features by plan
Feature Free Core Plus Pro
Grō AI Guide Included Included Included Included
Wellness Hub Community Included Included Included Included
Business Hub Community Included Included Included Included
International Communities Included Included Included Included
Courses + Training Included Included Included Included
Monthly Promo Graphics Included Included Included Included
Grō Market Access Included Included Included Included
People + Follow-Up
People + Follow-Up features by plan
Feature Free Core Plus Pro
Contact Manager (CRM) - Included Included Included
Unlimited List Size - Included Included Included
Business Dashboard + Pipeline - Included Included Included
PIPES / Follow-Up Tracker - Included Included Included
Grō AI Core Extended Usage Access - Included Included Included
1:1 Email In-App Conversations* - Included Included Included
1:1 Text In-App Conversations* - Included Included Included
Marketing + Growth
Marketing + Growth features by plan
Feature Free Core Plus Pro
Broadcast Text + Email - - Included Included
Grō AI Plus Extended Usage Access - - Included Included
AI-Powered Social Media Marketing - - Included Included
Newsletter Creation + Scheduling - - Included Included
EnrollPro Monthly Promo Emails + Graphics - - Included Included
Goals + Task Tracking - - Included Included
Online Scheduling - - Included Included
Ready-to-Use Marketing Funnels - - Included Included
Customization + Scale
Customization + Scale features by plan
Feature Free Core Plus Pro
Personal Website + Templates - - - Included
Private Team Groups - - - Included
Custom Course Creation - - - Included
Custom Marketing Funnels + Template Library - - - Included
Grō AI Pro Extended Usage Access - - - Included
Advanced Automations + Workflows - - - Included
Custom Forms + Surveys - - - Included
Advanced Team Nurture Automations - - - Included
E-Signatures + Smart Documents - - - Included
Advanced AI Studio Access - - - Included

*Optional personal texting & email set up (~$35 one time) & usage fees (offered at base cost; most users only pay ~$10/mo)

Want the Full Power of Grō? Meet Pro.

Build it your way. Automate it. Scale it.

Websites + Custom Funnels

Beautiful websites & funnels that convert.

Advanced Workflows

Automate your systems & save hours.

Private Groups. Custom Courses.

Build & grow your team completely your way.

Advanced AI Studio Access

Next-level AI tools for agents & development.

E-Signatures & Documents

Send, sign & manage documents easily.

One Platform. Less Juggling.

Before Grō, growing a dōTERRA business can mean piecing together tool after tool.

AI, Training + Community

  • ChatGPT
  • Gemini
  • Claude
  • Circle
  • Mighty Networks
  • Facebook Groups
  • WhatsApp Groups

Simplified into

free

Save up to $109/month

CRM + Communication

  • Salesforce
  • Hubspot
  • Pipedrive
  • MailChimp
  • Flodesk
  • Project Broadcast

Simplified into

core

Save up to $161/month

Marketing & Growth

  • Calendly
  • Acuity
  • Planoly
  • Later
  • Buffer
  • Monday
  • ClickFunnels

Simplified into

plus

Save up to $275/month

Custom Growth Tools

  • Squarespace
  • Wix
  • WordPress
  • Kajabi
  • Teachable
  • ActiveCampaign
  • Keap
  • DocuSign

Simplified into

pro

Save up to $485/month

Wholesale Pricing. Pay Only for What You Use

Grō keeps your monthly membership low by separating optional communication costs like texting and email. When you use them, we pass through the underlying platform and carrier rates without unnecessary markup—so you only pay for what you actually use.

Your Grō Experience

Your monthly plan gives you access to the tools and features included at your level.

Pay Only for What You Use

Texting, email, phone numbers, WhatsApp and select advanced services are billed based on actual usage.

No Grō Markup

We pass through underlying platform and carrier rates without any markup—helping you stay connected for less.

Transparent Always

See current rates and details in our Pricing FAQ.

Frequently Asked Questions

Plans & Pricing

Can I start with Grō Free and upgrade later?

Absolutely. Your Grō Free account is yours to use for as long as you’d like. When you’re ready for more tools and support, you can upgrade to Core, Plus or Pro at any time.

Do paid plans include everything in the plans below them?

Yes. Each Grō plan builds on the one before it. Core includes everything in Free. Plus includes everything in Free + Core. Pro includes everything in Free + Core + Plus.

Is there a free trial?

Yes. Core, Plus and Pro each include a 30-day free trial, so you can explore Grō, get familiar with the tools, build out your account, and prepare your funnels, website, contacts and systems before your paid subscription begins. Explore, build and prepare during your trial. Activate your paid plan when you’re ready to publish and send.

Will my Grō price ever increase?

Right now, Grō is in beta, and these are our special beta rates. If you sign up during beta, you can lock in your current plan’s beta pricing, which will remain locked in as long as your account remains active on that plan.

Messaging & Communication Costs

Are texting and email included in my Grō membership?

No. Texting and email are billed on pay-as-you-go usage so you only pay for what you actually send and receive, with zero added markup.

Email Cost
Email Sending $0.675 per 1,000 emails
Email Verification $2.50 per 1,000 validations
Dedicated IP Address $59 / month
Phone/Texting Cost
A2P Approval $25 / one time
Local Phone Number ~$1.15/ month
Toll-Free Number ~$2.15 / month
Outbound SMS ~$0.0079 per segment
Inbound SMS ~$0.0079 per segment
Outbound Calls ~$0.0140 / minute
Inbound Calls ~$0.0085 / minute
WhatsApp Cost
Base Rate $10 / month
includes 1,000 free messages
Marketing Conversations ~$0.025 – $0.08 / conv
Utility Conversations ~$0.015 – $0.03 / conv
Service Conversations ~$0.008 – $0.02 / conv
Authorization Conversation ~$0.010 – $0.025 / conv
Why does Grō charge separately for texting and email?

Every business communicates differently, so we don't think every Grō member should pay for messaging they may never use. Instead, texting and email are billed based on your actual usage—and Grō passes through the underlying platform and carrier costs without adding a markup. You pay for what you use. Nothing more.

Why does Grō only charge base rates for texting and email?

Because we want Grō to help make building your business more affordable—not more expensive. Many platforms add significant markups to communication costs. Grō’s goal is different: we pass through the underlying platform usage rates so you pay only for what you use.

What does texting cost?

Texting is passed through at wholesale rates with no added markup:

Phone/Texting Cost
A2P Approval $25 / one time
Local Phone Number ~$1.15/ month
Toll-Free Number ~$2.15 / month
Outbound SMS ~$0.0079 per segment
Inbound SMS ~$0.0079 per segment
Outbound Calls ~$0.0140 / minute
Inbound Calls ~$0.0085 / minute
Is there a setup fee for texting?

Yes. There is a one-time carrier setup fee. This covers mandatory A2P 10DLC registration required by telecom providers to register your business phone number and maximize deliverability.

Phone/Texting Cost
A2P Approval $25 / one time
Local Phone Number ~$1.15/ month
Toll-Free Number ~$2.15 / month
Outbound SMS ~$0.0079 per segment
Inbound SMS ~$0.0079 per segment
Outbound Calls ~$0.0140 / minute
Inbound Calls ~$0.0085 / minute
What does email cost?

Email is billed at wholesale cost with no added markup:
Usage Tracking: Monitored and visible in real time inside your Grō billing wallet.

Email Cost
Email Sending $0.675 per 1,000 emails
Email Verification $2.50 per 1,000 validations
Dedicated IP Address $59 / month
Can I bring my existing business phone number into Grō?

In many cases, yes. Existing numbers can often be ported into Grō, depending on your current carrier and number eligibility. Contact [email protected] and our team can help you explore the best option for your number.

Can I send WhatsApp messages through Grō?

Yes. You can manage WhatsApp conversations directly within grō:

WhatsApp Cost
Base Rate $10 / month
includes 1,000 free messages
Marketing Conversations ~$0.025 – $0.08 / conv
Utility Conversations ~$0.015 – $0.03 / conv
Service Conversations ~$0.008 – $0.02 / conv
Authorization Conversation ~$0.010 – $0.025 / conv

Contacts & Migration

Can I import my existing contacts into Grō?

Absolutely. You can import contacts into Grō, and we’ve also built tools to make it much easier to bring in information from your doTERRA Back Office so you don’t have to start from scratch. Your business already has history. Grō helps you bring it with you.

What if I’m already using another CRM or business system?

You don’t have to rebuild everything from scratch. Our team can help you understand your options for moving contacts and other business information into Grō. Contact our Support team to explore your options.

Domains & Email Sending

Do I need a domain to send email through Grō?

No. A custom domain is not required to begin sending email through Grō, although we strongly recommend one as your business grows. Using your own domain can help create a more professional branded experience and is especially important when you begin using websites, funnels and more advanced marketing tools.

Can I use a domain I already own?

Yes. If you already own a domain, you can connect it to your Grō account.

Can I purchase a domain through Grō?

Yes. If you don’t already have one, you can purchase a domain through Grō at our wholesale pricing—currently about $10/year.

When do I really need my own domain?

Core users can get started without purchasing a custom domain. If you upgrade to Plus or Pro and begin using Grō funnels, websites or advanced marketing tools, you’ll need to connect a domain as part of your setup.

Additional FAQs

Do I need to be tech-savvy to use Grō?

Not at all. Grō was designed to make powerful business tools simpler to use, not give you more technology to figure out. You’ll have access to training, step-by-step support, the Grō AI Guide, community help and our live support team whenever you need additional assistance.

Can I customize my Grō funnels and content?

Yes—but the level of customization depends on your plan. Plus gives you ready-to-use Grō funnels and marketing systems that are easy to personalize with your own information, links, branding and voice. Pro unlocks the advanced tools to customize more deeply, create your own funnels and websites, build workflows, and design business systems around the way you want to grow. While technically experienced users may be able to make deeper changes in Plus, we recommend Pro for anyone who wants full creative and technical control.

What happens if I upgrade or downgrade my plan?

You can change plans as your business needs change.

If you upgrade, you’ll immediately gain access to the additional tools included in your new plan.

If you downgrade, you’ll lose access to features that are not included in the lower plan.

Can I cancel anytime?

Yes. Grō is month-to-month, and you can cancel your paid subscription at any time.

Can I upgrade or downgrade anytime?

Yes. Grō is month-to-month, and you can upgrade or downgrade from the Free plan or your paid subscription at any time.

Is Grō affiliated with or owned by doTERRA?

Grō is an independent platform built specifically to support doTERRA Wellness Advocates. Grō is not owned or operated by doTERRA International.

Can my team use Grō too?

Absolutely. Each Wellness Advocate can create their own Grō account, including a free account, and choose the tools that fit where they are in their business.

Is my data mine?

Your contacts and business information remain yours. Grō is designed to help you manage your business—not take ownership of it.

Will Grō work in my country or market?

Yes. Grō is built to work globally. Most features are available wherever you live, though texting and phone-number capabilities may vary by country based on local carrier requirements. Even where SMS is limited, the rest of the Grō platform remains available.

Can I use Grō if English isn’t my primary language?

Absolutely. Grō is currently primarily English-based, but language settings can translate portions of the platform. Some content may still appear in English while we continue expanding full translation support. International members are incredibly important to us, and we're actively working to make the Grō experience more complete in additional languages.

time to

Whether you're opening your first dōTERRA account, sharing with a few friends, working toward your next rank, or leading an organization around the world, Grō was built to meet you where you are—and help you take the next step.

Let’s Grō